verb. Molt. To reinvent one self; the act or process of change in order to adapt to an environment or circumstance
i.e. nature: to shed skin, remove feathers, grow and change i.e. a caterpillar to a butterfly

verb. Ev-o-lu-tion. A gradual process in which something changes into a different and usually more complex or
better form; a process of growth essential for survival.

verb. ath-let-tic molt. To apply focus to a skill in order to improve a weakness athletically. To grow and change both
physically and mentally to maximize performance. Even great athletes must evolve.

The philosophy behind our brand exists in the fabric of life which is to continually evolve. This belief evokes an attitude
of constant improvement which is needed in order to stay competitive in an ever changing environment. This change,
both physically and mentally is a term created by the Moult Athletic Company called “Athletic Moulting” or to "Athletic Moult".